Starbucks’ growing ties to fashion
WWD on Starbucks’ deepening relationship with the fashion world and the cultural strategy behind it.
Starbucks gets into the action at New York Fashion Week
WWD on why category brands like Starbucks are now behaving like fashion houses — trading on taste, aesthetics, and cultural affinity.
Esprit reimagines iconic pieces for Spring, spotlights two Danish designers
Coverage of the Spring collection strategy and the collaborations that anchored Esprit’s reintroduction.
The guru behind Esprit’s big comeback
Vogue Scandinavia on community-led activations and local cultural relevance as Esprit’s repositioning engine.
How to fix broken brands
A retail analysis featuring Ana’s framework for repairing equity and building relevance from turnaround to relaunch.
Banana Republic’s new look
Complex on the brand reset and Ana’s playbook for recoding a legacy American specialty retailer.
Exclusive: Banana Republic moves to reposition
WWD’s exclusive on the repositioning strategy, brand identity reset, and creative direction under Ana’s leadership.
Banana Republic revives its adventurous past
Adweek on the rebrand, the return of a point of view, and the campaigns that reintroduced BR to a new generation.
Fans as Fission: Interview with Esprit Chief Brand Officer Ana Andjelic
Esprit Denim 2023 ad campaign review
Esprit rebuilds: inside the new global design headquarters
A chat with Esprit’s new Chief Brand Officer
Esprit enters its playful era with Summer 2023 campaign
Marketers on Fire: Esprit Global Chief Brand Officer Ana Andjelic
Brand Chief Ana Andjelic on breathing life back into Esprit
Banana Republic Vintage
The secret to breathing new life into old brands
Banana Republic tries to become cool again — by looking to its past
Banana Republic Fall 2021 campaign & rebrand
Banana Republic goes back to its roots with new brand identity
