Hitmakers
Ana’s podcast on how modern brands become cultural hits — and how cultural hits become market hits. Conversations with founders, creative directors, and category-defining operators on the new strategy of cultural influence.
Listen on Substack →Episodes
12 episodes
Resale as the stock market for brands
How secondary marketplaces define value, demand, and what brands make next
What happened to luxury?
When the luxury currency changes, so does the trade
The umami experience
How to turn attention into legibility
Popular culture is contradiction in terms
Algorithms that once nourished virality and are now the reason for its demise
What is next for merch?
From a subculture artifact to a killer business model to an illegible asset
What makes a brand iconic
It’s products, not marketing — Hitmakers Season 2, Episode 7
Weird on purpose
Hitmakers Season 2, Episode 6
Everybody is talking about world-building, nobody is doing it
Hitmakers Season 2, Episode 5
Trend Makers vs. Taste Makers
Hitmakers Season 2, Episode 4
Why we will never tire of collaborations
Collaborations as business tests — Hitmakers Season 2, Episode 3
CMOs as showrunners
Marketing is creative production — Hitmakers Season 2, Episode 2
How cultural capital becomes financial capital
Culture creates market value — Hitmakers Season 2, Episode 1