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The Sociology of business
A global weekly newsletter about how brands connect business with culture.
About the founder
Ana Andjelic
Ana specializes in connecting businesses with culture. She is a global brand executive and author, and has been three times recognized by Forbes for her work. Ana earned her doctorate in sociology, writes a popular weekly newsletter, The Sociology of Business, and is advisor to art collective MSCHF.
In 20 years of experience as the Chief Brand Officer of global brands (Banana Republic, Esprit) and a senior executive at agencies (Havas Media, Droga5), Ana learned that best organizations are set up for always-on cultural production, that CFOS are CMOs best friends, and that product, brand and business always go in sync.